LG creates a 'Guinness World Records'® feat for its #KarSalaam initiative launched at the start of this year. The initiative involved the whole nation to come forward and send in their good wishes to the Indian Armed Forces for their undying spirit of bravery.
With this campaign, LG breaks the Guinness World Records by getting more than 114741 handwritten messages from the Indian citizens.
Through this initiative, LG salutes the soldiers' spirit of generous contribution and service towards the nation. The company aims to stand in gratitude for the Indian Armed Forces for assuring that we lead a fearless and safe life in this country while they protect our borders.
"A million thanks to the people of India for showing their gratitude towards the Indian soldiers. The initiative has been a massive success that can be validated by the overwhelming response that we have received from the people in the form of messages for the soldiers. It is also a very proud moment for us at LG and immensely gratifying to break the Guinness Book of World Records by getting more than 114741 wishes," said MD LG Electronics India, Kim Ki Wan.
"We are humbled by the astounding response that we have received from our fellow Indian citizens for our soldiers and are now more determined to spearhead other initiatives that extend LG's core philosophy of Life's Good to other realms," said Head - Corporate Marketing LG Electronics India, Amit Gujral.
"We are happy to announce the entry of LG Electronics India Ltd. as a record beaker for the 'Longest Line of Sticky Notes' messages from the Indian citizens. It is an honour for us to be a medium through which we can partner in wishing the Armed Forces for their immense contribution in ensuring the safety of the citizens. This initiative of LG Electronics India is unique and we hope that they take up many similar initiatives in the near future," said Adjudicator Guinness World Records®, Swapnil Dangarikar.
LG rolled out this campaign through radio, digital, outdoor and mall activities to capture the messages and wishes of the citizens of India for our soldiers. The company also engaged the people through social media platforms and encouraged them to share their wishes on www.karsalaam.in.
The #KarSalaam initiative also included a donation of Rs. one crore. LG India's MD Kim Ki Wan handed over the cheque to the Home Minister Rajnath Singh for 'CRPF Welfare Fund' which is dedicated to the welfare of the soldiers.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)