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Microsoft Azure becomes the cloud of choice for Marico; helps increase data processing speed by over 150 pct

ANI  |  New Delhi [India] 

India's leading consumer products company in the wellness and beauty space recently adopted Azure SQL Data Warehouse to improve their business productivity.

The adoption of the fully-managed, highly-elastic, petabyte-scale, warehouse-as-a-service cloud-based relational has helped increase their data processing speed by over 150 percent.

In the FMCG space, the volume of data being generated fluctuates greatly during certain periods, especially the month beginning and ends or during season and festival time. This puts unforeseen burden on the existing IT infrastructure in managing the data flux.

The window for extraction, transformation and loading of huge amount of data is limited to a few hours. This deployment has freed from regular hardware refresh owing to data volume variability, and provided the flexibility of scale-up or scale-down on demand.

They now have an end-to-end data solution (database, data warehouse, big data, visualization, advanced analytics) that unlocks insights from any data. This has given complete control of data management and more agility for business decision-making during critical times. They have also overcome the need for creating disaster recovery or backup infrastructure.

"With the growing surge of data, and the burden that used to come along with it, has helped us in eliminating the need for over-provisioning. We wanted to gain control over the churn and speed of data, and Azure SQL Data Warehouse has not only helped achieve this but also helped us gain business insights from big data and advanced analytics," said chief - business process transformation and IT Marico, Mukesh Kripalani.

"The deployment at addresses the current FMCG market need for an integrated, intelligent cloud-based management system. The solution will help stay ahead of the market with faster and more accurate decisions. We have always aimed to reduce complexity and redundancy, and ensure data privacy and security through the We are excited to be associated with the growth of Marico," said general manager enterprise commercial, India, Peter Gartenberg.

In India, numerous FMCG customers are leveraging Azure as their platform to develop cutting edge digital and data analytics capabilities. Microsoft's commitment to deliver enterprise-grade platform that is open, flexible, affordable and secure has resonated strongly with Indian companies.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, October 04 2017. 13:02 IST