According to TechCrunch, the extension is inspired by Google's experiments with Gboard, Google's own third-party keyboard app for iOS devices, and comes at a time when the popularity of alternative iOS keyboards seems to be declining.
With Google's iMessage extension, users can type a query in the search box, or tap a button below for a specific type of search - like Weather, Food, Nearby (venues/businesses), Trending (news), or Videos; all extremely similar to Gboard.
When the recipient taps on the card, they'll go to the Google search result.
This is available by tapping on the "GIF" button to the right of the search box, which will immediately load a selection of GIFs from sites like Giphy and Tenor, which you can then filter further by performing a search.
The upgrade gives Google another way to reach users on iOS, even when they're not in Google's app itself.
This is important because Google's traffic acquisition costs have been climbing due to the shift to mobile devices, where apps and assistants like Apple's Siri serve up many of the answers users once turned to Google for, when on desktop.
The iMessage extension is currently only available in U.S.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)