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Now use Google Search on iMessage

ANI  |  New York [USA] 

In an effort to more deeply integrate Google's on devices, the giant on Tuesday announced that its Search app for has added an extension.

This update will allow and users to search the web, and then quickly add those to their conversations.

According to TechCrunch, the extension is inspired by Google's experiments with Gboard, Google's own third-party keyboard app for devices, and comes at a time when the popularity of alternative keyboards seems to be declining.

With Google's extension, users can type a query in the search box, or tap a button below for a specific type of search - like Weather, Food, Nearby (venues/businesses), Trending (news), or Videos; all extremely similar to Gboard.

Further, each includes a "Share" button that, when tapped, adds the item directly into an conversation as a card.

When the recipient taps on the card, they'll go to the search result.

In addition, Google's app offers a

This is available by tapping on the "GIF" button to the right of the search box, which will immediately load a selection of GIFs from sites like Giphy and Tenor, which you can then filter further by performing a search.

The upgrade gives another way to reach users on iOS, even when they're not in Google's app itself.

This is important because Google's traffic acquisition costs have been climbing due to the shift to mobile devices, where apps and assistants like Apple's Siri serve up many of the answers users once turned to for, when on desktop.

The company also has to pay billions to be the default on

The extension is currently only available in U.S.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, March 06 2018. 11:34 IST