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Ola, ICICI Bank to now offer innovative solutions to customers, driver partners

ANI  |  New Delhi [India] 

Taxi aggregator on Tuesday announced signing of an MoU along with to bring forth a range of integrated offers to their customers and driver-partners.

Through this alliance, two of India's most popular and trusted brands will bring together their to offer the following facilities:

booking facility on Bank's mobile platforms: It will enable customers to seamlessly book an and pay the fare by using the bank's mobile applications; 'iMobile' and 'Pockets'.

• Access to instant small ticket credit: The facility will help customers to get small ticket credit instantaneously from Bank, on the Platform. The credit will be available on the basis of a created by the It is based on an intelligent combination of financial and behavior patterns like ride frequency and amount among others. The will instantly ascertain the creditworthiness of a customer and extend credit within a few seconds. The entire process will be completely digital, without requiring any paperwork.

• Enable payments to partners: will offer a 'Pay Direct' card for Ola's partners. With this, Ola's auto and cab partners will be able to get their daily earnings directly into their 'Pay Direct' card accounts. Additionally, partners can also swipe this card at merchant outlets for their purchases.

• Co-branded credit card: will launch a new co-branded in association with With this card, customers will benefit from several exclusive offers such as cash-backs and accelerated reward points.

"This alliance will provide increased convenience to customers on both the platforms, as well as hundreds of thousands of partners. From integration, to launching new products and solutions tailored to suit our common pool of millions of customers, the two brands will capitalise on each other's strengths to deliver superior experience and enable smart, sustainable and inclusive mobility for India," of Ola, Bhavish Aggarwal.

"These new propositions will help partners to manage their finances in a better way, while also enable customers to get easy access to instant credit in a simple and secured manner. Furthermore, customers will get the dual benefit of booking a cab and making payments directly through their 'iMobile' and 'Pockets' application. This new partnership resonates our effort of bringing in path breaking solutions, making mobility in simpler than ever before. We will continue the model of co-creating to deliver innovative products and services to our customers," said Bank,

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, January 09 2018. 13:45 IST