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Qatar's 360 Nautica signed a contract with Redcliffe Hygiene Pvt Ltd for the supply of toilet seat sanitizer spray brand PeeSafe in the (Gulf Cooperation Council) countries over a period of five years.
"Using our online retail presence through @Pik and other channels in Middle East, especially Qatar, I wanted to introduce a specific product range which adds significant value towards the lives of our consumers and PeeSafe is one such unique product that enables us to position us in personal hygiene market in the GCC countries. We would be launching the same with the first batch of over 100,000 units in Qatar and then take it to other GCC countries," said Dr. Tejinder Singh, Managing Director, 360 Nautica.
Confirming on the Gulf partnership, Vikas Bagaria, founder of PeeSafe said that the team behind PeeSafe is committed to improving women's health globally.
"The contract with 360 Nautica is our first major foray into the global market and I am glad that we have successfully been able to globalize a home-grown made in India product and in some manner, becoming a part of Prime Minister Narendra Modi's vision of 'Make in India' initiative in GCC countries i.e. Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE," said Bagaria.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)