Ever since Jammin' was launched in August, Multi-Platform network Qyuki's creative collaboration with You Tube introduced the world to a unique property that has been peaking everyone's interest since the start.
Week after week, Jammin' showcased the best of digital singing sensations partnering with renowned legendary Bollywood composers to produce melodious tracks that have amassed huge popularity and millions of views.
Jammin' brought together YouTube's top musical talent SANAM, Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, Raaga Trippin and Mumbai's Finest collaborating with four of Bollywood's most accomplished music composers Grammy and Academy Award Winner A. R. Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon to create ten original soundtracks and music videos that left everyone spellbound in the end.
The final culmination resulted in a larger-than-life Jammin' live concert that featured huge fans at NSCI Dome in Mumbai watching their favorite Jammin' tracks perform live coupled with legendary music composers.
It comes as no surprise that Qyuki's brainchild Jammin' has already reached digitally over five hundred thousand hours of watch time, about twenty million views and an average of fifteen thousand engagements per video.
Music legend and co-Founder of Qyuki- A.R. Rahman shared, "It was a great feeling to be performing at Jammin' Live. At Qyuki, we have had a vision to create music without gatekeepers and Jammin' brought that to life with my fellow composers working closely with all the young online sensations. I am also really happy with how Yaara - my collaboration with all the YouTubers - turned out and the response to it seems very encouraging."
It has also gained more than 200 million people reach via social media, radio and hoardings. These staggering numbers continue to grow as the entire Jammin' album is now available online.
Multi-platform network Qyuki is leading the way in creating path breaking initiatives that challenge the current formats available and has already brought forth a new era of cross-media properties with Jammin'.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)