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Remonetise India - A citizen's pledge has been kicked Off by Times Network

ANI  |  Mumbai [India] 

Times Network, the broadcast arm of the Times Group initiated, 'Remonetise - A Citizen's Pledge', a nationwide crusader campaign, urging Indians to take the next step from demonetization and pledge for growth.

Keeping the government's vision in mind, Remonetise is an initiative by the Times Network which calls all the Citizens of to come out and make a difference.

Urging the citizens to be the change agent for the changes they want to see, and bring India's economy back on track. The Times Network conducted a live telethon from 6 p m to 8 p m on Sunday, across all channels of the network and connected viewers to opinion and policy makers, encouraged them to invest more and educated the them about moving to a and a less economy.

The live telethon was set in motion and was moderated by Faye Dsouza, Editor Magicbricks Now and Anand Narasimhan, senior anchor and editorial consultant at Times Now and witnessed the participation from eminent personalities like Ravi Shankar Prasad (Union Minister for IT, Law and Justice), Nirmala Sitharaman, Minister of State, Ministry of Commerce and Industry, Amitabh Kant,CEO of Niti Ayog, Narayana Murthy, Founder of Infosys, Deepak Parekh, Chairman of HDFC, Sunil Munjal, Joint Managing Director of Hero Corp, Kunal Bahal, CEO of Snap Deal, Abhiraj Bhal, Co Founder of Urban Clap and famous author & and motivational speaker Chetan Bhagat. Remonetisation

Prasad said, "Narendra Modi's is a transformative is home to 50 crore internet and 30 crore mobile users. Penetration of mobile phones in rural areas is significant. Demonetization has crippled Terrorism and Maoism in the country. Indians have a passion for technology. India's push towards payments has been remarkable. India, Make in India, Skill India, Startup are designed to make an empowered society. economy is going to be a 1 trillion dollar economy in the coming 5 years."

Sitharaman said, "Demonetization hasn't had any significant impact on jobs recorded. Impact on jobs, if any, was only in the first 10 days of demonetization. 87-90 % of our economy is a parallel economy and normalcy is getting restored, as all ATMs have been recalibrated in the country. PM has already announced SOPS for sectors that need help. We're not talking of a completely cashless economy but only saying there should be less which is being used. Salute to those who are spreading awareness about digitization."

M K Anand, Managing Director and Chief Executive Officer of Times Network, said, "This is the first time any Indian network has done a simulcast on all its channels, and that too unsponsored and without an ad break. Today I am extremely proud that I work for a network which can pursue such an audacious and worthy purpose. is run by those who watch Times Network channels. We engage, inform and inspire Indians who lead in every walk. If all TIMES NETWORK viewers can be convinced to take the Remonetise pledge, we are certain that will be on its world beating fast track in just 2 months. We believe we can do that."

Narayana Murthy said, "The country agrees with the PM that corruption needs to be reduced. We still have a long journey to make as all the infrastructure needs to be built up for the country to go totally The number of micro ATMs in the country as well as ATMs is small compared to developed countries. If our banks can replace all the debit/credit cards with Aadhar link, it will become easier and help the country to go fully ''

Amitabh Kant said, "We must ensure to convert informal economy to formal economy for growth because economy cannot grow rapidly when a parallel black economy exists. Printing, transport, storing and handling is an expensive proposition and thus a threefold strategy has been planned to reach out to the entire population for remonetisation. For people with smart-phones, Bhim App is a great enabler. In we have taken a huge campaign mode initiative to embed every single account with Aadhaar. 40 crore accounts have Aadhar embedded into them and thus Aadhaar will enable to technologically leapfrog in many ways and so the challenge for all of us is to spread this movement."

Deepak Parekh said, "Demonetization has been a game changer and was a part of a bigger plan of the It also ensured that smaller home developer's got formalized. The has been resilient to the change as anticipated earlier and needs to move forward from demonetization which was used to oust black money. Majority of the people continue to support this endeavor of the There is a deep conviction that will emerge as a much stronger force after demonetization. The biggest advantage for homebuyers will be lower interest rates, transparency & no large payments and thus we also hope that many developers now move towards affordable homes."

Sunil Munjal said, "For an economy to become digital, reach is important and one must ensure infrastructure is present for this transition. From a company's point of view, we need to find alternatives to make payments. We also need to watch out for contemporary changes that are taking place across the world and encourage multiple ways of cashless transactions."

Kunal Bahal said, "Demonetisation has opened up lots of opportunities for us. We have seen a significant increase in cashless payments in smaller cities as about half of all payments are being done in a cashless manner."

Abhiraj Bhal said, "A large strata of the society is not banked. There are no extra or hidden charges if you are paying digitally because E-commerce firms are right now bearing transaction charges."

Chetan Bhagat said, "is a very convenient thing, but at the same time payments will come in. Cashless does not mean taking loans. Technology will help people get used to transactions. I urge Banks to give more incentives for debit/credit cards."

In support of the movement and as a part of its own contribution to the goals, TIMES NETWORK will conduct several on-ground activities like Aadhaar camps, Investor camps and cashless festivals apart from a 360 degree campaign approach that will involve various channels of communication including on-air, and social media promotions & educating people about the advantages & benefits of a less economy and transactions.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, January 16 2017. 11:37 IST