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Nine out of 10 customers switch brands due to an unsatisfactory digital experience, revealed a report published on Monday by SAP, a leader in enterprise application software.
Digital experiences can make or break a brand in today's era and a strong digital infrastructure is imperative for any brand to remain relevant to its audience. Only 8 per cent of the customers unsatisfied with their digital experience would continue to remain loyal to the brand.
"Digital transformation will be crucial for accelerating the growth of India's economy. The report corroborates the need for the industry to identify digital business leaders who can look into the digital experience that businesses provide to their customers," said Deb Deep Sengupta, President and Managing Director, SAP Indian Subcontinent.
Furthermore, the report claimed that India's economy is expected to grow from USD two trillion to USD 10 trillion by 2030.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)