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In the wake of Snapchat CEO Evan Spiegel's recent shunning of India being 'too poor' to implement initiatives to expand user base, the users in India retaliated against the social media platform, persuading the people to boycott the use of Snapchat henceforth.
After reports of Spiegel's alleged claims of Snapchat being a 'rich people's app' surfaced, the Indian users took to Twitter to express their dissent over the comment, thus paving the way for widespread negativity. Some of the tweets are as follows:
Soon after Variety published the alleged comment, the app's ratings on Google play store and other such platforms witnessed a sharp decline, a 4.4 to a 3.6 rating. Furthermore, the number of one-star rating by the users shot up from 39,102 to 192,906 in just 24 hours.
The CEO had earlier while discussing the expansion plans in a meeting allegedly dismissed an employee's concern of the slow growth rate of the app in India, stating that it was only meant for the 'rich people'.
According to one of the employees, Spiegel had during a meeting said, "This app is only for rich people. I don't want to expand into poor countries like India and Spain."
Earlier established as a platform for teens for merely sharing pictures and videos, this app has come a long way since its inception six years ago.
An estimated active user base of 150 million, it is one of the fastest growing social media platforms. An average snap chatter spends around 25-30 minutes on this app every day. Its inception created a buzz among the users of bracket 18 to 34 years which is no longer the case, as the app has transcended the age barrier over time.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)