You are here: Home » News-ANI » Business
Business Standard

This Hipster Babaji is taking over the Internet, thanks to the Spartan Poker

ANI  |  Mumbai [India] 

2017 was a year particularly messy for self-styled 'Godmen' and Babajis who have come under for various misdemeanors.

has ripped these Babajis apart with some hilarious to serious comments, even making the image of a Babaji in rather funny and 'memelicious', so to speak. In such a scenario, since November, another Babaji has surfaced on the internet and over the past two months, he has enjoyed a steady increase in popularity due to his rather hipster appeal. Meet Lucky Baba.

While most such Babajis try to hold up the bastion of righteousness and spirituality, Lucky Baba has pretty much broken all stereotypes. Right from the word go, he looks fishy, more like a hippie you'd find in Kasaul than a Sadhu you'd find in He claims to be the of Luck and has been trying to convince people that life is all about luck and belief in ethereal symbols rather than persistent hard work or skills.

Some people are rather amused by Lucky Baba while others are pretty disappointed with him. The internet seems to be divided in opinion with some calling it a mockery of traditionalism and some calling it a rather funny take on the situation today.

Lucky Baba is actually a construct for the promotions of Online Championship, or IOPC 2018, presented by The Spartan IOPC being India's biggest is all set to begin on January 12th, 2018 till January 21st, 2018. This edition will see The Spartan doling out over Rs. 6+ Crores in pay-outs.

Lucky Baba has been created for the #BabajiRaiseTheBar campaign by The Spartan and Mastermind Branding and to present the nuance of in in a rather funny way.

Amin Rozani, and MD of The Spartan remarks, "The #BabajiRaiseTheBar campaign is about disrupting the imagery of most Indians hold true, and present them with the truth - that is a game of skills and strategy by making the whole communication quite unlikely of any company in the market. It fits right in with our previous successful marketing campaigns in recent times, where we have only promoted as a skill-enhancing sport. "

The #BabajiRaiseTheBar Campaign is also garnering massive engagement and traction on the pages of Championship which is promoting the event.

At a time, when is brewing with news about Fake Babajis and self-styled Godmen, who have millions of followers, who believe that these fake Babajis are the answer to every problem in life, presenting the Babaji as the of the Indian belief in Luck and Superstition. This campaign aims to gradually present Babaji as Luck personified, and break the myth by promoting skills and strategy over Luck, i.e. Babaji in this case. It's a bold move and the is already starting to pick sides. Which side are you on?

Follow the Championship on Facebook, Twitter, and to get a glimpse of Babaji being challenged by Skills and let your opinions flow in the comments.


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, January 11 2018. 12:00 IST