Travelxp, world's leading travel channel, opened a window to the world for the viewers of Slovakia & Czech Republic, through its fully localised launch on Slovak Telekom.
Travelxp's foray into Slovak is a very important step for Travelxp as it further expands its reach and strengthens its foothold in the Central Eastern European (CEE) region.
This is the third language after Serbian and Croatian in which Travelxp is fully localised apart from the primary English language.
With travel content filmed in more than 40 countries across the world with multicultural hosts from all over, Travelxp brings to the audiences a never seen before experience of traveling from their homes. Bringing the world closer than ever, viewers would love the extraordinary images woven with in depth research and captivating narration of the premium travel content of Travelxp.
Travelxp, which offers 100 percent originally-produced premium travel and lifestyle programming is distributed to over 50 million homes globally, with a classic mix of path-breaking travel and lifestyle content in High Definition and 4K.
"After localising the Travelxp service in Czech language, our endeavour is to gradually showcase more content originating out of Slovakia and Czech Republic. Taking local content globally and getting global content locally is the core philosophy of Travelxp.
We would be working with independent content producers in the region to have the local perspective as diversity of content is key to Travelxp's offering," said Sumant Bahl, Director, Travelxp Europe.
"Telekom traditionally brings high-quallity family and sports content to its customers. Enhancing the portfolio with Travelxp is another boost to the quality and attractiveness of our TV services," added Andrej Miklanek, Marketing Expert, Slovak Telekom.
Jozef Pipek, Managing Director, IFC Media, representing Travelxp in Czech Republic & Slovakia states said, "We are very thankful and proud to launch a localised version of Travelxp in the Czech Republic and Slovakia. It's great to have a chance to cooperate with market leaders Slovak Telekom and T-Mobile Czech Republic and their great teams. Our next goal is to develop also Travelxp 4K which can bring to audience unforgettable travel experiences in the highest picture quality.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)