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Vibrant Khelo India logo unveiled

ANI  |  New Delhi [India] 

The vibrant Khelo logo, reflecting the freshness, agility and vitality of New India, has recently been unveiled by the and at the Stadium.

The logo also conveys an impression of fitness and competitiveness.

At the time of the unveiling, Rathore said they were rapidly moving towards the actualisation of Modi's vision of new

"As the national programme for development of sports, Khelo India, will go a long way in achieving the twin objectives of mass participation and promotion of excellence in sees the future of aligning with the youth of the nation, adopting sport as part of its culture," he said.

The three-stroke Khelo logo, designed by Ogilvy India, has in-built modularity, allowing plenty of adaptability and flexibility into endless pictorial forms. The colours of the Indian flag evoke a sense of National pride and team-work.

"We are also excited that there has been wonderful response from across the country for the flagship event, the inaugural Khelo School Games that will begin on January 31. These competitions will act as avenues for identification of budding sporting talents in specific disciplines. We are proud that everyone is coming together in the movement," he added.

The inaugural Khelo School Games 2018 will be held from January 31 for under-17 group (boys and girls) across 16 disciplines.

The 'Khelo India' programme, which was launched by former Minister Vijay Goel, was later revamped by his successor Rathore.

In line with Modi's vision, Khelo looks to infuse a culture of at the grassroots level.

The government of has approved Rs 1,756 crore for a period of three years for the revamping of 'Khelo India'.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, January 08 2018. 19:35 IST