ALSO READIdea Cellular, Vodafone India announce merger Aditya Birla Group to invest Rs 20,000 cr in MP Aditya Birla group commits Rs 5K cr investment in J'khand As price war rages, Vodafone India seeks merger with rival Idea Cellular Vodafone India seeks merger with rival Idea Cellular as price war rages
"I am pleased and honored to be the chairman of the new company," said Kumar Mangalam Birla who is expected to create India's largest telecom firm with a revenue share of around 40 percent and a subscriber base of over 380 million.
"It gives me immense pleasure that we reached to an agreement to merge our companies Idea Cellular and Vodafone. We are number two and number three companies in present telecom sector with a customer base of 400 million," he added.
The merger is said to increase competition in the telecom space where players are in a tussle to increase revenue and subscriptions.
The two parties believe that the merger will enhance pan India 3G/4G footprint, thereby accelerating the Narendra Modi-Government's 'Digital India' initiative. Furthermore, it is believed to help in leveraging customer affinity towards the two brands in the telecom spectrum.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)