You are here: Home » News-ANI » Business
Business Standard

Witlinger becomes beverage partner for Amazon India Fashion Week

ANI  |  New Delhi [India] 

Setting up a mood for season's best style, India's first craft beer Witlinger has announced its partnership with the ongoing Amazon Fashion Week Spring/Summer 2017.

Offering a real and honest craft-beer experience, the brand is adding an adventurous flavor to the five-day fashion extravaganza in the capital city.

"We are delighted to be the beverage partner of Asia's biggest fashion show. The show represents a new wave of movement in fashion world and with this association we plan to strengthen Witlinger's relationship with trendy, stylish and fashion-conscious generation," said Managing Director and founder of Kaama Impex, Anuj Kushwah.

Witlinger Beer by Kaama Impex Pvt. Ltd is the refreshing wheat beer with a lingering taste of orange zest and spices.

It is cloudy and partially filtered and has fruity flavors making it easy to drink beer any time of the day. The crisp beer is brewed with mix of wheat and malt and using traditional Ale yeast.

The fun and adventurous craft beer brings United Kingdom's 130-year old brewing legacy to with its unique category of wheat beer.

India's top 110 designers are taking part in the event with their innovative and hottest collections. The theme of the entire gala is 'Modern Festive'.

The show opened with the re-interpretation of chanderi and will be closed with a guru-shishya (Master and Disciple) presentation by designers JJ Valaya and Alpana-Neeraj.

The show brings together a plethora of professionals including stylists, blogger and media professionals appreciating the work of best talents from all over the country.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, October 14 2016. 17:43 IST