In addition to further strengthening Yatra's brand positioning, he will also manage all consumer marketing initiatives across platforms to drive customer stickiness and loyalty.
"We are delighted to have Mudit come on board with us. As a veteran of the industry, he brings with him vast experience in digital and consumer marketing, which will spur additional growth for us and cement our position as India's travel planner," said Sharat Dhall, COO (B2C), Yatra.com.
Mudit comes with rich consumer marketing experience of more than 12 years in the consumer internet space, most recently with Ola, where he was head of marketing.
"I am excited to be a part of Yatra, one of the first big Indian Internet brands. It's a dynamic category and I look forward to the challenge of making the Yatra brand even larger, more loved and trusted amongst Indian travellers," said Mudit Shekhawat.
Mudit is an alumnus of IIT Madras, from where he went on to do a Masters in Engineering from Pennsylvania State University before finally finding his calling in marketing, and rounding it up with an MBA from ISB Hyderabad.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)