ALSO READNBCC (India) in focus after declaring Q2 result India raises market stabilisation bond issuance limit, RBI says India gas demand growth stymied by slow infrastructure development India factory activity expands at a slightly faster pace in February Canadian fund Caisse partners with Edelweiss for India stressed assets investment
Zankyou, the world's leading wedding gift list site, is continuing its internationalization, entering the market in India. The company has established itself in 23 countries around the world with the help of original content tailored to each country.
In addition, Zankyou boasts an extensive catalogue of providers and information to help in the organization each and every type of wedding. The Spanish platform has enjoyed an international identity ever since its inception, having initially launched in six countries.
"We are confident that Zankyou is capable of continued growth in the competitive markets. As for the challenges of launching the website in a new market, we have to take the cultural differences into account.
Weddings and traditions vary from country to country, particularly in India," said co-founder Guillermo Fernandez-Riba.
"India has the second most important wedding market in the world, and is the country with the second highest number of people connected to the internet. Indian couples spend up to USD 143,000 on their weddings. What's more important that the country's population is very young, meaning there's great market potential," added Guillermo.
Zankyou's internationalization continues on a smaller scale in its offices, too. The company's success relies on its diverse workforce, with employees hailing from each country in which Zankyou has a presence.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)