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Den Networks partners with BARC India

Capital Market 

For measuring TV viewership using Return Path Data

Den Networks announced that has partnered with the Company for measuring TV viewership using Return Path Data (RPD) via its digital set top boxes (STBs).

As part of this partnership, will fetch data from STBs of Den Network. Den Network, will also used this data for subscriber management, packaging opportunities and to drive advertising revenue on their in-house channels.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, October 13 2017. 20:42 IST
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