Meanwhile, the BSE Sensex was up 126.76 points or 0.65% at 19,491.51.
On BSE, 2.73 lakh shares were traded in the counter as against average daily volume of 11.47 lakh shares in the past one quarter.
The stock hit a high of Rs 303.45 and a low of Rs 299 so far during the day. The stock had hit a record high of Rs 320.60 on 20 April 2012. The stock had hit a 52-week low of Rs 169.20 on 19 December 2011.
The stock had outperformed the market over the past one month till 18 December 2012, surging 12.34% compared with the Sensex's 5.76% rise. The scrip had also outperformed the market in past one quarter, jumping 8.65% as against Sensex's 4.7% gain.
The large-cap company has equity capital of Rs 637.95 crore. Face value per share is Rs 2.
The Tata Aria Pure LX has been priced at Rs 9.95 lakh (ex-showroom Bangalore), Tata Motors said.
Tata Motors' British luxury car unit Jaguar Land Rover (JLR) on 12 December 2012 said it sold 29,893 vehicles in November 2012, an increase of 14% versus the same period last year. During the first 11 months of the year, JLR sold 324,184 vehicles, up 32%. November sales increased in almost every major market with sales in China up 43%, sales in Asia Pacific up 26%, sales in UK up 15% and Europe overall sales up 12%, JLR said in a statement. In North America, sales were down 7%, reflecting model year changeover effects and increased competitive conditions.
Since the start of the year, JLR has seen strong sales performance across all of its major markets, with sales in China up 73%, sales in Asia Pacific up 37%, sales in UK up 20% and sales in Europe up 37% and North America rising 12%, JLR said.
Tata Motors' consolidated net profit rose 10.5% to Rs 2074.73 crore on 19.1% growth in net sales to Rs 42818.90 crore in Q2 September 2012 over Q2 September 2011.
Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 1,65,654 crore ($32.5 billion) in 2011-12. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country's market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world's fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.
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United Spirits, Shriram Transport Finance Company, Colgate Palmolive (India) and Nestle India are among the other gainers.