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UFO Moviez India enters into strategic tie up with United Media Works

Capital Market 

To monetize advertising inventory on cinema screens

UFO Moviez has entered into a strategic tie up with United Media Works (UMW), a digital cinema technology and service provider having more than 300 digitized cinema screens on its network in Under this tie up, the Company has acquired long term exclusive rights from UMW to monetize the advertising inventory on these screens. In addition, the Company will share movie content to these screens in UFO M-4 format. However, existing commercial and service arrangement between UMW and its Channel Partners / Exhibitors /Distributors shall remain unchanged.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 20 2017. 11:07 IST