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Always championed instilling confidence in women: Victoria Beckham

IANS  |  London 

Singer-turned-fashion designer Victoria Beckham, who has partnered with a global fitness and lifestyle brand for a collection, says she is all for boosting women's confidence.

Beckham has collaborated with Reebok, and says her line -- Reebok x collection -- challenges the traditional notions of fitness wear. It will be introduced in late 2018.

"I am incredibly excited to embark on this partnership built on shared values. I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades.

"To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with the brand on such a dynamic proposition," Beckham said in a statement.

The British designer will join celebrities like Ariana Grande, Gigi Hadid, Aly Raisman and Teyana Taylor, among others, to push new boundaries in the brand's long-time mission of empowering women to be the best version of themselves.

"As a brand, we look to partner with not just influential women, but women who want to truly change the world," shared Reebok's Corinna Werkle, Senior Vice President of Women's Initiatives at Reebok.

"There's no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves," Werkle added.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, November 09 2017. 17:30 IST
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