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Amitabh Bhattacharya pens song for kids channel

IANS  |  Mumbai 

National Film Award winning lyricist Amitabh Bhattacharya has penned a song for YAY!, a new children's entertainment channel by Pictures Networks.

Titled "YAY philosophy", the song features the channel's brand ambassador and actor Tiger Shroff, read a statement.

"It's very rare that you come across a project that's true to its nature and it's audience. YAY! ticks both these boxes," Bhattacharya said.

He added: "When this came my way, I instantly knew it is going to be a lot of fun and what I wanted to do with it. 'YAY! philosophy' stands for letting children be who they are and that's exactly what we've tried to bring out with this song."

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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