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Amitabh Bhattacharya pens song for kids channel

IANS  |  Mumbai 

National Film Award winning lyricist Amitabh Bhattacharya has penned a song for YAY!, a new children's entertainment channel by Pictures Networks.

Titled "YAY philosophy", the song features the channel's brand ambassador and actor Tiger Shroff, read a statement.

"It's very rare that you come across a project that's true to its nature and it's audience. YAY! ticks both these boxes," Bhattacharya said.

He added: "When this came my way, I instantly knew it is going to be a lot of fun and what I wanted to do with it. 'YAY! philosophy' stands for letting children be who they are and that's exactly what we've tried to bring out with this song."



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 20 2017. 18:18 IST