"Loyalty is also as high as we've ever seen, really from 85-90 per cent at any given point. With only two mobile Operating Systems at this point, it appears users now pick one, learn it, invest in apps and storage and stick with it," Levin added.
The report is based on quarterly surveys with a sample of 500 subjects each.
Android loyalty has hovered at 89 to 91 per cent since January 2016, while iOS loyalty has been between 85 and 88 per cent.
OS loyalty for the year was measured by the percentage of customers that remained with each OS when activating a new phone over the 12 months ending in December 2017.
iPhone owners were found to be more loyal than Android users in 2013 but the trend shifted the following year and Android has risen ever since.
Meanwhile, the iPhone maker has been regularly aiming to lure Android users to iOS through trade-in options and a "Switch" website dedicated to explaining all of the reasons why the iPhone is better than competing smartphones, according to CIRP.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)