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BRITZO's 'Make in India' budget phones launched in India

IANS  |  New Delhi 

A new entrant in the Indian market, launched its brand "iVVO" on Tuesday, followed by the rollout of eight smart 2G feature phones segmented across five product categories; BEATZ, PRIMO, SELFEE, TUFF, and VOLT as part of the "Make in India" initiative.

All of the launched products are priced from Rs 649 to Rs 5,999.

"has recognised critical pain points of rural consumers and extensively worked towards developing more evolved alternatives to traditional We are confident that the brand will emerge as the flag-bearer of digitization in rural India," Pradipto Ganguly, and Co of BRITZO, said in a statement.

Features like multilingual support with over 22 Indian languages, phone-based WhatsApp, tethering, and shatterproof screens are aimed at the rural population, said in a statement.

The company is planning to launch its first "Skipper" along with two Go as part of their "Storm" series.

"Storm Lite" and "Storm Pro" with Oreo (Go edition) will be launched with 8MP front camera with dual selfie flash, 8MP rear camera with and auto-focus, shatterproof screen and face unlock.

"Storm Lite" is priced at Rs 4,999 and comes with 1GB and 8GB storage. "Storm Pro" houses a 2GB and 16GB onboard memory and is priced at Rs 5,999.

The company said it would set up an assembling unit in Greater Noida and is planning to mobilise Rs 100 crore towards the "Make in India" initiative.

--IANS

rp/sku/vd

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, April 17 2018. 17:26 IST
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