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CEAT's contract as Strategic Time Out partner for IPL extended

IANS  |  New Delhi 

The Board of Control for in India (BCCI) on Monday extended its association with leading as the Out of the (IPL) for the next five years.

was appointed the Out of the in 2015.

Speaking on the development, said: "We are delighted to have back as the Out of the They have always been big supporters of the and having them continue as partners for the next five years is a great testament to the Strategic Time Out property and the League in general."

on his part, said: "Taking our journey forward with the BCCI, we are glad to announce our five-year sponsorship deal for IPL's Strategic Time Out."

"This is an ideal platform for us to strengthen our brand prominence and visibility across the globe. The has seen a meteoric rise in viewership and brand value in the past decade, and we are confident that the next five years will be equally momentous for and alike," he added.

The 2018 edition of the cash-rich will start from April 7, with defending champions Indians locking horns with Chennai Super Kings in the opener in



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, March 12 2018. 18:20 IST