The Board of Control for Cricket in India (BCCI) on Monday extended its association with leading tyre manufacturer CEAT as the official Strategic Time Out partner of the Indian Premier League (IPL) for the next five years.
Speaking on the development, IPL Chairman Rajeev Shukla said: "We are delighted to have CEAT back as the official Strategic Time Out partner of the IPL. They have always been big supporters of the IPL and having them continue as partners for the next five years is a great testament to the Strategic Time Out property and the League in general."
"This is an ideal platform for us to strengthen our brand prominence and visibility across the globe. The IPL has seen a meteoric rise in viewership and brand value in the past decade, and we are confident that the next five years will be equally momentous for IPL and CEAT alike," he added.
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