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Cognizant to acquire digital marketing agency Mirabeau BV

IANS  |  London 

IT consulting company has entered into a definitive agreement to acquire privately-held Mirabeau BV -- a marketing and customer experience agency.

The acquisition will expand Cognizant's business capabilities in the Netherlands and across Europe, the company said in a statement on Tuesday. The financial details of the transaction were not disclosed.

With the close of the acquisition, approximately 260 specialists from Mirabeau will become part of Cognizant's business practice.

"By joining Cognizant, we are better positioned to help our clients succeed in this fast-changing, highly competitive marketplace by delivering improved personalised experiences across multiple devices," Adjan Kodde, CEO at Mirabeau, said in a statement.

Santosh Thomas, President, Global Growth Markets of added that to help clients drive growth, business links social science research, strategy services, among other services.

"Mirabeau further strengthens our ability to work with clients to identify important insights, develop strategies, and then design, prototype, and scale meaningful product and service experiences," Thomas noted.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, November 29 2016. 17:24 IST
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