Actress Dia Mirza will host a campaign as the ambassador of Genesis Foundation to raise funds for the treatment of underprivileged children.
This will be done through Ketto, an online fundraising website for social, creative and personal causes.
Talking about the initiative, Dia said in a statement: "Give, share, love and care are words that we all have grown up listening to, but the real meaning of these words has been lost in today's preoccupied world."
"Never giving up in life and always smiling is their strength and motivation to fight against all odds. Meeting them and spending time with them has changed the meaning of my life, leaving me with an unforgettable experience."
"With this fundraising campaign, I want to light up their lives by gifting them the chance to a normal and healthy life because no gift can be bigger than life, itself," Dia added.
The initiative for the festive season is being taken to provide financial assistance for critical life-saving medical interventions for underprivileged families.
Ketto also helps in raising funds or running campaigns for many other causes like education, health, travel, animals, sports and natural calamities.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)