According to a report in ReCode, Facebook has determined that it can't put more ads into users' feeds without harming their experience.
"The industry term for this is ratio of ads to other content, called 'ad load', and Facebook says News Feed's ad load is all maxed out hinting that its revenue growth might slow down 'meaningfully' this year due to this," the report said on Saturday.
It started selling ads inside Instagram Stories and on the same feature on its other platforms like Messenger, WhatsApp and Facebook itself.
Facebook was in Cannes to sell and educate ad buyers on Messenger ads just last month, the report added.
Last month, its CEO Mark Zuckerberg announced that the platform has two billion users. Currently, WhatsApp has 1.2 billion users.
As far as Instagram is concerned, it has over 700 million monthly active users.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)