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'Facebook putting ads on all its platforms for revenue'

IANS  |  San Francisco 

As is running out of places to put ads in News Feed, its core money maker, it is now turning to its other platforms -- WhatsApp, Messenger and Instagram -- for growth.

According to a report in ReCode, has determined that it can't put more ads into users' feeds without harming their experience.

"The industry term for this is ratio of ads to other content, called 'ad load', and says News Feed's ad load is all maxed out hinting that its growth might slow down 'meaningfully' this year due to this," the report said on Saturday.

So has now started selling mid-roll video ads and funding video projects that could host those ads. The company is even paying video publishers to make TV shows for

It started selling ads inside Instagram Stories and on the same feature on its other platforms like Messenger, WhatsApp and itself.

was in Cannes to sell and educate ad buyers on Messenger ads just last month, the report added.

Last month, its CEO Mark Zuckerberg announced that the platform has two billion users. Currently, WhatsApp has 1.2 billion users.

As far as Instagram is concerned, it has over 700 million monthly active users.

Instagram did $2 billion in in 2016 and is expected to grow to $22 billion by 2021. In comparison, did almost $27 billion in total ad in 2016.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, July 16 2017. 19:08 IST
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