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Filipino films set to get wider audience in Middle East

IANS  |  Dubai 

Films from the will get a wider audience in the following the launch of new distributor Gulf Entertainment, which aims to give theatrical releases to around a dozen Filipino titles per year.

The newly launched distributor plans to achieve the target via an arrangement with Filmed Entertainment. The first film to be released is "Never Not Love You", hitting the screens on April 19, reported variety.com.

Gulf is a joint effort of film industry veterans like former of in the Asia-Pacific Sunder Kimatrai, and Anish Wadhwa, of Home Screen Entertainment, a UAE-based company releasing Indian films in the

Also involved are Shravan Shroff, former of Indian group Fame, Gianluca Chakra, of Front Row, and of The Viva Entertainment Vincente Del Rosario Jr.

The company's launch is intended to capitalise on the recent legalisation and opening up of the theatrical cinema industry in and the large Filipino population of migrant workers in the These are estimated to number 1.2 million in and 800,000 in the UAE, reported variety.com.

"The Filipino community is the third largest community in the UAE, but unlike the audience for Indian films, residing in the (Gulf) are massive spenders and intensely socially active who regularly attend Filipino events and the occasional film that is released. Our aim is to tap into this market," said Del Rosario Jr.

--IANS

rb/mr

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 12 2018. 16:44 IST
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