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With a message that all women have the right to decide freely whether and when to have children, a global campaign titled Power Her Choices, has been launched to protect women from unintended pregnancies.
UN Population Fund (UNFPA), the Bill & Melinda Gates Foundation and United Colors of Benetton came out with the campaign at the London Summit on Family Planning on Tuesday, read a statement.
"While we have reached thirty million more women over the past five years, thanks to the Family Planning 2020 initiative, we need to step up our commitments, expand our partnerships, and broaden our reach to ensure that no one is left behind," said Natalia Kanem, UNFPA's Acting Executive Director.
The campaign hopes to raise awareness about family planning and gain additional partners and signatories to this global commitment. Conceived by Fabrica, Benetton Group's research centre on communications, the main campaign image features a light bulb in the shape of a womb.