ALSO READIdea to sell 2G, 3G, 4G mobile data at same price from Mar-end itel collaborates with Idea Cellular to offer free data Itel, Idea Cellular tie-up to offer 6 GB free data on various smart devices Idea Cellular announces data and calling plans for customers who switch to 4G Idea Cellular reports first-ever loss as telco price war rages
Idea Cellular on Friday said it will allow data recharges for the same price across 2G, 3G and 4G connectivity.
"Idea ... will allow open market data recharges of 1GB and above to work on Idea's 2G, 3G or 4G network without any differential prices and this will be rolled out nationally by March 31, 2017," a company statement said here.
At present, a customer buys separate recharges for 2G, 3G or 4G technology at different price points.
"Idea's simplified data pricing will ensure data recharges across all technologies are available at the same price point. A customer can choose the recharge price basis usage and volume available in pack, without having to worry about the platform the customer's device is logged in," said Sashi Shankar, Chief Marketing Officer, Idea Cellular.
Product categories like sachets, freedom packs would also move subsequently to unified pricing and would be rolled out nationally in phases by May 31, 2017, the statement added.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)