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Indian DJ Rishab Joshi of Lost Stories is excited about performing at electronic music festival Tomorrowland this year. He says he wants to take a part of "India to the world through music".
Budweiser Experiences has come out with the second edition of Budweiser x Tomorrowland. It is bringing the experience for the fans through 'Road to Tomorrowland' -- a three-week-long electronic music experiential which is underway and will go on till July 29, read a statement.
The brand has collaborated with DJ duo Lost Stories, formed by Prayag Mehta and Rishab. They will be representing India at Tomorrowland in Belgium.
"We have always strived to leave no stone unturned in taking India to the world through our music. A dream that took shape in 2015 of performing at the world's largest music festival, Tomorrowland, is about to get further cemented this year," Rishab said.
He added: "Needless to say, we are brimming with excitement that's peppered with a little nervousness to better ourselves this year at Tomorrowland."
Budweiser Experiences will be bringing the fun and fervour through a series of house parties and pre-parties which will culminate with the live-streaming from Belgium. They will host private house parties in Mumbai and Delhi along with Sound Avatar and Anish Sood, respectively.
The pre-parties will kick-start on Friday and will go on till July 22 across Bengaluru, Mumbai, Delhi and Hyderabad which will be hosted by leading names in Indian electronic music scene.
Kartikeya Sharma, Marketing Director, AB InBev, and India & South East Asia, said: "For those not travelling to Belgium to be part of the festival, we are breaking down the barriers through a multi-city live-streaming of Tomorrowland."
Held over the span of two weekends, the first half of the festival will take place on July 21, 22 and 23 and the second half on July 28, 29 and 30 in Boom, Belgium
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)