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Not our job to recruit journalists for content: Facebook

IANS  |  San Francisco 

In a clear message to news publishers, a top has emphasised that it is not their job to recruit people from organisations for the content on the platform.

At the "Code 2018" conference in organised by the ReCode, Facebook's of News Partnerships said "her job is to make sure there is quality news on Facebook".

But "my job is not to go recruit people from news organisations to put their stuff on Facebook," she was quoted as saying in The Verge late on Tuesday.

hired former and anchor Brown to lead its news partnership team last year.

When asked about why Brazil's largest newspaper Paolo had stopped publishing content to its six million followers, she said: "This didn't come as a big surprise to me quite honestly".

"Folha hadn't been publishing regularly on for a while, she said.

And in any case, it wasn't her job to persuade them," the report added.

"Publishers who want to be on …have a business model that works. If anyone feels this isn't the right platform for them, they should not be on Facebook," she was quoted as saying.

in October launched a new programme that would allow publishers to sell subscriptions to their news sites on

At the event, Brown also announced a deal with to commence the go-ahead of the subscription service programme in the iOS app.

recently rolled out an update to its News Feed that will prioritise local news that have a direct impact on the users and they can discover what's happening in their area.

The update comes after the giant announced changes to News Feed that showed posts from friends and high-quality news sources.

Users can choose which news sources, including local or national publications, that they want to see at the top of their feed with the giant's "See First" feature.

According to Alex Hardiman, of News Product and Brown, there are no constraints on which publishers are eligible, which means large local publishers will benefit, as well as publishers that focus on niche topics like local sports, arts and human interest stories.

"That said, small news outlets may benefit from this change more than other outlets because they tend to have a concentrated readership in one location," Hardiman said recently.

In addition to prioritising local news, is also testing a dedicated section on that connects people to news and information in their community, called "Today In."



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, February 14 2018. 12:10 IST