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Odisha announces 5-year sponsorship of national hockey teams

IANS  |  New Delhi 

will sponsor the national men's and women's teams for the next five years -- in a first-of-its-kind association, Naveen announced on Thursday.

This is for the first time a state is sponsoring a national team. also unveiled the new logo that will adorn the new jerseys of the national teams, which ended the sponsorship association with

The new logo on the Indian jersey is a summation of At its heart is the Konark Wheel -- a symbol of progress and empowerment, the land of the rising sun, the famed coastline that has for centuries been a trade route and even today welcomes the endangered turtles, the Odissi dance form and of course - which unites the entire state.

The launch was attended by along with players, world hockey's body and (IOA) as well as legends, including Dilip Tirkey, and at a city hotel.

"We are delighted at this association with Indian and we thank to have given us this platform. in is more than a sport. It's a way of life, especially in our tribal regions, where children learn to walk with sticks," said.

"No wonder has produced India's finest talent.

This is a first time a state government will not just be promoting a sport within its boundaries but will support and nurture the Indian teams. This is Odisha's gift to the nation," he said.

has produced greats like Dilip Tirkey, and players now in the team include Birendra Lakra, Amit Rohidas, and

"We would like this association to help widen the net for in and to ensure that all Indians get behind the national sports," said the

Mariamma Koshy, President, India, said: "We are committed to building and ushering Indian into a new era, which begins with the team gearing up for World Cup. We are delighted to associate with government."

Odisha's capital Bhubaneswar will host the men's World Cup from November 28 to December 16.

Dilip, a former and a member, said that the government of has started a trend of sponsoring national teams which earlier had private companies as sponsors.

Dilip said that more state governments should come forward to support various sporting disciplines.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, February 15 2018. 19:02 IST
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