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Pakistan to devise new policy for tourism promotion

IANS  |  Islamabad 

authorities are working to introduce a new policy to build new and devise focused promotional strategies to uplift the country's image.

of the Tourism Development Corporation (PTDC) Chaudhry said they were going to introduce the National Tourism Policy which would have various aspects, including promotion, awareness, branding and marketing, and it will help the government to uplift existing infrastructure, reports

He said that the new policy also aims at encouraging the private sector to come up with innovative ideas to promote the tourism industry.

Ghafoor said that the PTDC was struggling to create a tourist friendly image of to lure foreign tourists.

In January, the Pakistan's civil aviation authority announced on-arrival visas for tourists of 24 different countries.

A PTDC report last year stated that number of foreign tourists in tripled since 2013, mainly due to the country's great efforts to restore peace and stability.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, April 16 2018. 10:16 IST
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