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Paytm named official umpire partner for IPL

IANS  |  New Delhi 

The Board of Control for in India (BCCI) on Monday announced its association with as the official umpire of the (IPL) for the next five years.

is also the title sponsor of India

Speaking on the development, said: "are presently the title sponsors of India and the relationship has now been extended to the Both and BCCI share a strong bond and we will continue to provide great value to "

Vijay Shekhar Sharma, Founder and of Paytm, said: "We are delighted to be the umpire for the next five years. has been a key element in Paytm's brand journey and it has worked brilliantly for our young brand."

"We had a great relationship with the BCCI, and our investment in further reaffirms our commitment to this wonderful sport," he added.

The 2018 edition of the cash-rich will start from April 7, with defending champions Indians locking horns with Chennai Super Kings in the opener in



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, March 12 2018. 15:00 IST