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Business Standard named e-commerce partner of CSK

IANS  |  New Delhi 

Online shopping store was on Tuesday named the e-commerce partner of Indian League (IPL) team Super Kings (CSK).

"Our marketplace caters to mass India and there is nothing that appeals more to our target market than cricket. Keeping this indisputable truth in mind, we chose to partner with CSK which has been the best performing team in IPL," chief business officer Radhika Ghai Aggarwal said.

The starts on Wednesday when defending champions Kolkata Knight Riders take on Mumbai Indians at the Eden Gardens in Kolkata.

First Published: Tue, April 07 2015. 19:08 IST