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He features in the brand's spring summer 2018 campaign #MadeToCreate, which is all about acting on your passion to create art and bring to life something remarkable that is driven by creative expression.
The actor is happy to be associated with the "cool and iconic casual wear brand".
With this collaboration, Sidharth joins a star-studded global line-up including Ashton Kutcher, Cristiano Ronaldo, Kate Moss, Sienna Miller and Cara Delevigne all of whom have modelled for the brand over the years.
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