Popular singer Hariharan is trying to contribute to spreading peace in a creative way.
He has joined hands with Peace Chocs -- chocolates with emotional messages like love, sorry and keep smiling -- for it.
He encourages his fans and followers to become 'Peacekeepers' and spread the seven Peace Values of Gratitude, Forgiveness, Love, Humility, Giving, Patience, and Truth.
PeaceChocs has been launched in collaboration with The World Peacekeepers Movement (TWPM) with a mission to spread peace in India.
Huz (Huzaifa Khorakiwala), Chairman of The Peace Mission Pvt Ltd and founder of TWPM, said in a statement: "It is believed that music brings peace of mind and that's what our aim is -- to promote the message of peace. With such an accomplished singer Hariharan, we are sure that the message would reach a wider audience."
There are more than 50 celebrities, including actress Amrita Rao, former footballer Bhaichung Bhutia and actor Hiten Tejwani, who have come on board to contribute to spreading peace through this and are recognised as World Peace Ambassadors.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)