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Snapchat embraces AR with New World lenses

IANS  |  San Francisco 

As goes after Snapchat with slowly adopting Snapchat into its bouquet of apps, the popular image messaging app has rolled out New World lenses as part of its augmented reality (AR) drive.

"While Snapping with the rear-facing camera, simply tap the camera screen to find new Lenses that can paint the world around you with new 3D experiences," Snapchat said in a post late on Tuesday.

Snapchat launched Lenses over a year ago as a whole new way to help users express themselves on the platform.

Now, tapping the camera screen while using the rear-facing camera will bring up new 3D lenses.

You can create a cloud, a rainbow, flowers and a floating "OMG" among others.

has recently added Snapchat-style Stories and camera special effects to Facebook, Messenger, WhatsApp and Instagram.

on Tuesday launched a platform for developers to encourage augmented reality (AR) camera effects -- another move to take on Snapchat.

--IANS

na/sm

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, April 19 2017. 10:46 IST
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