The first single "Surviva", released on Monday, from Ajith Kumars upcoming Tamil spy thriller "Vivegam" has set new benchmark in the music streaming space in Tamil filmdom.
Released directly on Saavn, the music streaming portal, instead of Youtube, the song was played over 400,000 times in just over 12 hours, according to a statement from Sony Music.
"Vivegam" has music by Anirudh Ravichander, who has also lent his voice to Surviva track with rap lyrics by Yogi B.
Directed by Siva, the film features Ajith in the role of an Interpol agent, while Vivek Oberoi plays the antagonist.
Kajal Aggarwal and Akshara Haasan play pivotal roles.
Produced by Sathya Jyoti Films, "Vivegam" is gearing up for release in August.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)