"A strong digital strategy has been central to our focus on appealing to high-end customers and delivering exceptional online experiences for them. Adobe is not a vendor or a product company to us but a partner in our journey," Ashutosh Pandey, CEO, Tata Cliq, said in a statement.
"With Adobe Experience Cloud, our conversion rates have seen an uplift of 40 per cent and operational costs significantly declined," added Sauvik Banerjjee, CTO, Tata Cliq and VP, Digital, Tata Industries.
"We are excited to partner with Tata Cliq to further their long-term vision on digital, and are happy to see Adobe Experience Cloud enabling the company's customer focus and market success," said Kulmeet Bawa, Managing Director, South Asia, Adobe.
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