The showroom in South Delhi showcases a complete range of Tata passenger vehicles in an contemporary environment. Mumbai too has a similar outlet.
The new look, state-of-the-art store features a 'Studio Corner' where customers can configure their cars to their individual tastes, a 'Heritage Wall' which takes you on a journey of milestones achieved by the company and a 'Hero Wall' which showcases the latest offerings from the auto major and gives a glimpse into the future.
Interactive screens in a wi-fi enabled environment on high resolution video walls controlled by tablet PCs add to the high tech environment.
A vibrant display of a wide range of vehicle accessories and lifestyle merchandising is another feature of the store.
"We need to have more stores like these across the country," said Ranjit Yadav, president, passenger vehicle business unit of Tata Motors.