The brand is jointly created and owned by Tiger and Mojostar. This is the first brand launch, for Mojostar, which is creating a house of lifestyle brands with celebrities, read a statement.
PROWL is a brand targeting young consumers who lead a high activity lifestyle, and are constantly on the move.
It aims to provide functional yet highly stylish clothing and accessories to fit the target consumer's active lifestyles.
"I am a part of creating this brand and it feels great to be involved with everything and at every stage. This brand is a reflection of my identity and this is how I live. I love to be active through the day, which is why I want to wear something that is stylish, looks good, and yet gives me the freedom of uninhibited movement," said Tiger.
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