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Twitter introduces autoplay video

Like Facebook's autoplay videos, which were introduced in December 2013, Twitter's feature will likely be a big boost to the company's bottom line

IANS  |  New York 

In a significant move for social media advertisers, Twitter has introduced videos.

The feature has begun rolling out on and web with to follow, which means that video ads, GIFs or Vines on your timeline will automatically load and play (while muted), reported with reference to a post on Twitter's blog.

Although the move means a lot for advertisers, it is not so great for ad-unfriendly users.

Like Facebook's videos, which were introduced in December 2013, Twitter's feature will likely be a big boost to the company's bottom line, but would mean a big drain for users' data plans and battery life.
 

Luckily, both and Twitter have made it easy for mobile users to disable or limit auto-play.

To disable the on Twitter (only), first open the Twitter app and tap on the Settings icon. Then tap on Video and either select 'Use Wi-Fi only' or 'Never play videos automatically' option.

For (iOS), there's no need to open your app. Just tap Settings on your iPhone or iPad's home screen, scroll down and select Then tap on Settings and then Auto-play. Select either 'Wi-Fi only' or 'Off'.

For (Android), open up the app and go to App Settings. Then check the box next to Auto-play videos on Wi-Fi only.

First Published: Thu, June 18 2015. 14:02 IST
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