BJP National Executive members, party office-bearers and state unit chief will discuss the future strategy of the party at the meet, which began at 5 p.m. at Sant Kavi Bheem Bhoi Sabhagar at the Janata Maidan.
Party sources said 2019 Odisha assembly elections are likely to take the centre stage at the meeting, where political and economic resolutions would also be adopted.
Modi, who landed at the state capital in the afternoon, held a roadshow from the airport to the Raj Bhavan, covering a distance of around 8 km.
Earlier, Shah held a meeting with party office-bearers to set the meeting agenda.
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