Business Standard

US newspapers plan to strike Google, Facebook over ad revenue

IANS  |  San Francisco 

With and Google grabbing vast majority of the ad market, many newspapers in the US are planning to strike at the tech giants to get an antitrust exemption from to negotiate collectively over advertising

According to a report in Washington Times on Monday, the News Media Alliance, that represents roughly 2,000 US' national and local newspapers including The New York Times, The Wall Street Journal and The Washington Post, has started reaching out to Capitol Hill to sound out the chances for an exemption.

"We're not looking to break up Google and by saying they have a duopoly here, what we are saying is there has got to be a way to improve the business model," Paul Boyle, Senior Vice President (Public Policy) News Media Alliance was quoted as saying.

According to Boyle, newspapers had thought allowing their articles to be shared on social media would earn them a piece of the ad market.

"But doesn't always allow the reader to click through to the publisher's website, denying the news website ad from that reader," he stated.

Facebook, however, said the company is committed to helping quality journalism thrive on its platform.

"We have already been working with publishers and we're making progress through our work and have more work to do," the report quoted Campbell Brown, Head of News Partnerships at Facebook, as saying.

According to media reports, Google and control nearly two-thirds of the advertising industry, and newspaper from advertisements declined to $16 billion in 2016, down from about $50 billion 10 years earlier.

"Google and dominate web traffic and online ad income. Together, they account for more than 70 per cent of the $73 billion spent each year on advertising, and they eat up most of the growth," David Chavern, President of News Media Alliance, was quoted as saying.

"Nearly 80 per cent of all online referral traffic comes from Google and This is an immensely profitable business," Chavern said.

Reacting to the News Media Alliance's latest move, Google said it wanted to help news publishers succeed and lately, it had built numerous specialised products and technologies, developed specifically to help distribute, fund, and support newspapers.

"This is a priority and we remain deeply committed to helping publishers with both their challenges, and their opportunities," Google was quoted as saying in a press statement.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, July 11 2017. 10:54 IST