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Xiaomi tops smartphone market, Jio leads 4G handset segment in India: IDC

IANS  |  New Delhi 

While the market in saw a healthy shipment of 30 million units in the first quarter of 2018, maintained its lead with 30.3 per cent market share, with at second place with 25.1 per cent share, the (IDC) said on Monday.

The 4G feature phone market continued to grow at more than 50 per cent quarter-on-quarter, driven primarily by Reliance JioPhone which led the market with 38.4 per cent share.

The operator disrupted the market by introducing aggressively priced data plans at Rs 49 in the initial weeks of the quarter, acting as catalyst for growth.

According to the IDC's "Quarterly Mobile Phone Tracker", the market maintained a healthy year on year (yoy) growth of 11 per cent. However, the market remained almost flat compared to the previous fourth quarter of 2017.

increased its share of total from 32 per cent a year ago to 53 per cent in Q1.

"is in a unique position with a diversified channel approach and strong demand in each of the channels. Huawei's Honor 9 Lite also made into the top 5 in its debut quarter 2018Q1," said Jaipal Singh, Senior Market Analyst, IDC

Xiaomi maintained its lead in the market for second quarter in a row with further expansion in the offline channel and popularity of its models such as Redmi 5A and Redmi Note 5.

Commenting on of smartphones, Upasana Joshi, Senior Market Analyst, IDC India, said: "The recent import duty hike on PCBs, camera modules and connectors by the Indian government, definitely puts cost pressure on the companies, till such time that they set up lines for CKD (Complete Knock Down) type of manufacturing to reduce this impact."

"This will increase the challenges for smaller companies even more," she added.

remained at the second spot with flat annual growth in Q1.

"Samsung's two-pronged approach with the focus on low-to-mid range J series and the latest flagships Galaxy S9 series along with Galaxy S8 series and Note 8 in the premium segment drove shipments for the vendor," said the IDC.

OPPO climbed to third spot from fifth in the last quarter. Vivo slipped to fourth position as its shipments declined by 29.4 per cent year-over-year in Q1.

However, the brand grew by 2.1 per cent as compared to the previous quarter. The Y series of Vivo continued to generate close to 70 per cent demand.

China-based made its debut in the top 5 with more than threefold annual growth in shipments in Q1. The China-based group has four brands under its umbrella - itel, Tecno, Infinix and Spice.

"The government push for high-end electronics and accompanying duty hike puts most of the mobile phone vendors under further margin pressure. However, a vendor looking to establish itself for long term will have to show commitment by setting up the SMT units here," Singh added.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, May 14 2018. 12:40 IST
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