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Zaid Affas praises celebrity influence on fashion

IANS  |  London 

Designer Zaid Affas thinks reality TV star Kylie Jenner and model Gigi Hadid are giving people a better idea of "how to dress".

The designer believes stars who are popular on social media, such as the "Keeping Up With the Kardashians" star and her family and the 21-year-old model, have made fashion a lot more accessible to "the public", and given their young fans more sartorial knowledge, reports

"A lot more people are looking at fashion because of these celebrities, because of the Kardashians and the Jenners and the Hadid family. Social media has intensified celebrity influence and helped stars be more involved in fashion," Affas said.

"And that celebrity influence helps bring the public into the fashion fold. It creates for the public an idea of how to dress and I think that's an awesome thing," Affas added.

Affas, whose creations have been worn by the likes of Kylie, Hadid, and actress Kate Hudson, thinks social media has changed fashion in a "huge" way and forced designers to rethink how they market their brands.

"It changed fashion in a huge way, whether positive or negative I don't know. For a lot of designers now, thinking about social media has really influenced how they have to promote and market their brand.

"When I started my collection in 2014 it was really a time when Instagram started taking off and it kind of really created a dynamic I wasn't prepared to do at the time. But I've learned that it's a great way to introduce your clothes to the public and I've embraced it.

"When celebrities are seen wearing your designs on social media, the public pays more attention to it. It's a useful tool," Affas added.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, November 27 2016. 08:00 IST