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A case of ambush marketing

The fear is the offer will incentivise shoppers to move from offline to online

Business Standard 

Retailers such as and are crying foul over cola companies’ move to bundle with their product labels. The fear is the offer will incentivise shoppers to move from offline to online. A senior retail executive likened the move to during an event like a football world cup. He said, “This is like spectators walking into the stadium wearing the jersey of brands that are rivals to the main event sponsor.”
 

First Published: Mon, October 09 2017. 22:36 IST
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