There is a good chance that you’ve heard of the B2B and B2C models of business: now you need to learn about the I2I model. It stands for Indonesia-to-Israel and is the latest model adopted by Bhupendra Kumar Modi of Spice Corp. It marks the geography he plans to operate in. And to run his I2I business, Modi says he has shifted base from Beverley Hills to Singapore. Truly, he is a citizen of the world.